Our Team

Cassandra R Johnson, CPC, ELI-MP

Co-Founder
Certified professional coach, branding expert, marketing consultant and motivational speaker.

Prior to starting Destined To Be Great with her mom, Bernice Johnson Taylor, Johnson spent nearly 17 years in Corporate America building her career with several top Fortune 500 companies including Church & Dwight, L’Oreal, Revlon and Reckitt Benckiser. Johnson has a proven track record of building some of the most recognizable brands such as Lysol, Excellence Hair color, Nair, and OxiClean just to name a few. In addition to her corporate experience, she also developed a successful direct selling business part-time as an Executive Leader with Warm Spirit, a self-care and wellness company, leading a network of over 300 distributors spanning 11 states.

Although realizing great success in her corporate career and direct selling business, Johnson still knew she wasn’t walking in her purpose quite yet. After nearly a 2 year personal development deep dive, she finally realized her passion was helping women reach their greatest potential in life and business. It was through this personal journey that Destined To Be Great was born.

Johnson received her Bachelor of Science degree from North Carolina State University and her Masters of Business Administration degree from Duke University’s Fuqua School of Business. Johnson received her Professional Coaching certification, as well as her Energy Leadership certification from the Institute for Professional Excellence in Coaching (www.ipeccoaching.com). Johnson is a member of the International Coach Federation (ICF), the New Jersey Professional Coaches Association, the American Marketing Association, the National Sales Network New York New Jersey Chapter, and the National Black MBA Association. She is also a Senior Regional Representative, Presidential Ambassador and Coach with Compass, a personal development company for women, where she leads a network of over 125 representatives and serves on the company’s Presidential Advisory council.

In her spare time, Johnson enjoys volunteering with the National Brotherhood of Skiers, Inc., the largest winter sports organization in the country, where she currently serves as Executive Vice President.She is also an avid skier, certified professional ski instructor and
assistant youth race coach.


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Bernice Johnson Taylor, CPC

Co-Founder
Professional coach, consultant and motivational speaker.

Prior to starting Destined To Be Great with her daughter Cassandra Johnson, Taylor spent over thirty-five years in Corporate America working in the accounting field. Her most recent few years have been spent with a prestigious private accounting firm, Keiter Stephens in Glen Allen, VA where she has been on the fast track leading their assembly division. Prior to Keiter Stephens, Taylor spent thirty two years with Jersey Central Power and Light Co., now First Energy, in Morristown, NJ. Taylor also has a proven track record of success in Sales with such companies as Haynes Furniture, Unfinished Furniture Mart, Macy’s and Coach. In addition to her corporate experience, Taylor also excelled in the area of direct selling, achieving Manager level status with Warm Spirit, a former self-care and wellness company.

"God has given us the ability to imagine and plan and bring into being anything we desire", says Taylor. Her passion is in helping women "walk in their greatness".

Taylor completed Life Potential Training with the Institute of Professional Empowerment Coaching (IPEC) and her certification training with Coach Training Alliance (CTA), and is a member of the National Association of Professional Women (NAPW).

Taylor enjoys sewing, jewelry making and bowling in her spare time. She is also a member of Saint Paul's Baptist Church in Richmond Va.

Taylor has 2 daughters, Cassandra and Gena, and two beautiful grandchildren Kiara and Kyree.



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Our Branding Department

We can help you build your brand

Including

  • Logo building
  • Print
  • Marketing Materials
  • Websites